JAB TAK HAI JAAN: Trailer releases, trends on Twitter

By Hindustan Times
Soon after Yash Chopra revealed the name of his latest romantic flick, we get to see the trailer of Jab Tak Hai Jaan also! Trending heavily on Twitter, the trailer shows Shah Rukh Khan romancing in his signature style with both Katrina Kaif and Anushka Sharma. The two and a half minute clip captures the drama, romance and the complexities in the film with Shah Rukh Khan narrating the storyline cryptically in the background.

Shah Rukh Khan turns poet, translates Jab Tak Hai Jaan poem
Shakespeare asked that what's in a name, he probably didn't forecast the announcement of the title of the Shah Rukh Khan starrer Jab Tak Hai Jaan.
With the name of the YRF production coming out, there has been immense buzz about the accompanying poem, penned by Aditya Chopra. Following the buzz the poem has stirred, our very own King Khan aka Shah Rukh Khan took to translating the poem from Hindi to English.
"Teri aankhon ki namkeen mastiyaan
Teri hansi ki beparwa gustaakhiyaan
Teri zulfon ki lehrati angdaaiyaan
Nahi bhoolunga main
Jab tak hai jaan, Jab tak hai jaan
Tera haath se haath chodna
Tera saayon ka rukh modna
Tera palat ke phir na dekhna
Nahin maaf karoonga main
Jab tak hai jaan, Jab tak hai jaan"
Shah Rukh Khan posted two versions of his translation on Twitter. What made this act of writing even more interesting was the background picture Shah Rukh Khan posted.
He tweeted, "“Will do my own english translation of the poem & update. Am glad most liked the title...i am getting used to it myself...Jab Tak Hai JAAN..”
King Khan wasn't satisfied with just one. Within no time, he gathered another English translation and it was equally well-received on Twitter.
He also asked his followers to translate the poem into their lagugages, guranteeing a retweet for their translations. “Send me translations in your language and i will retweet it for others to read...aditya chopra's verses of love,” he tweeted.
Very soon his Twitter wall was flocked by translations in all languages one can imagine.
There was a gala of languages on his wall, Arabic, Bengali, Chinese, French, German, Spanish, Pashto, Farsi, Russian, Turkish, Gujarati, Urdu, Italian, Japanese, Dari, Portuguese, Kannada, Indonesian, Hungarian, Sindhi, Swedish- tweeple translated them into all.
Needless to say, Shah Rukh Khan's charisma and star appeal is universal in nature and transcends the boundaries of language, race and ethnicity.
Yash Chopra is known for his cinematic grandeur, and the title of his much anticipated film starring Shah Rukh Khan, Katrina Kaif and Anushka Sharma is following that trend.
Titled Jab Tak Hai Jaan, the film promises an epic saga of undying love.
For the longest time, Shah Rukh fans had to make do with the title, 'A Yash Chopra Romance'.
Even in the trailer of the film, this title raised many eyebrows and hiked curiosity worldwide.
After all, Jab Tak Hai Jaan marks the comeback of Yash Chopra as a director after eight years.
For Shah Rukh fans, they now have a name to pin their hopes to.
As the day progressed, Jab Tak Hai Jaan took to trending worldwide on Twitter with numerous fan clubs and tweets spilling all over the social media site.
Known for his larger-than-life screen depictions, Yash Chopra seems to have planned the film publicity too in a similar way. We woke up to a full-page spread of Gulzar's lyrics for the title track and a suave Shah Rukh Khan, dressed as an army man looking regal on his Royal Enfield motorcycle.
People on Twitter are having a field day. From spreading the news to commenting on the title, Jab Tak Hai Jann has totally taken over the webspace.
This is what tweeple are saying:
@aashay_dipankar: I will see Jab Tak Hai Jaan just for my love Katrina....
@iamtrisha_: OMG!!Yaaaaaaay #Jab Tak Hai Jaan is trending :D WOW @iamsrk (sic)
@StarGoldIndia 1st day all shows ... Jab Tak Hai Jaan.. SRK is Life...
@soyeb_patel: NEXT HISTORICAL BOLLYWOOD FILM IS ........ ? 1) JAB TAK HAI JAAN 2) #JabTakHaiJaan 3) #JTHJ.
@dhoni_srk28: it is EPIC .. and the poem gave extra goosebumps... Jab Tak Hai Jaan..
Apart from the anticipation and the rave reviews, some people are also commenting on the title.
Many think that such a long wait for the title of the movie is not exactly as fantastic as they imagined.
Some are saying that it is a disappointment, especially after the bustling buzz Yash Raj Films aimed to create with delaying the title.
@BollywoodBlogNL: When They announced the titel of YC's next who else started singing: Jab Tak Hai Jaan Main Naachungi Main Naachungi LOL
@TheRadioJoker: Yash Chopra confirms he is mking a trilogy. 1st prt Jab tak hai Jaan 2nd prt Jaane Jahan 3rd prt Main Naachungi. Basically sholay in 3 parts
@aashumi: soo much suspense and this name "Jab Tak Hai Jaan" Really? #FAIL
@ABHINAVsr: faltu title usse accha toh london ishq title tha , Jab Tak Hai Jaan ,,,,,,king khan.....real tiger...
So has Yash Chopra nailed this one? The title is winning the hearts of Shah Rukh, Katrina and Anushka fans but is also receiving stinkers for its similarity with the Hema Malini song from Sholay, Jab Tak Hai Jaan, Main Nachungi...
But one thing is sure, with just the title trending so heavily on Twitter, Jab Tak Hai Jaan is on its way to something big- just like a classic Yash Raj film.

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